The Pursuit
With a staggering $1 million total championship purse, the event has helped redefine the possibilities for women in professional rodeo.
For athletes like Jacie Hambrick, earning a place on this stage represents far more than competing for a championship. It is an opportunity to stand alongside the best breakaway ropers in the sport, showcasing years of dedication, and competing at an extraordinary level.
The Path To Qualification
A place at the Kimes Ranch Million Dollar Breakaway isn't simply given. It must be earned.
Throughout the season, athletes pursue qualifying opportunities at designated competitions, facing elite competitors while working toward one of the coveted championship positions.
The 2026 championship format features 20 finalists competing across 10 rounds.
Every qualifying event represents another opportunity to advance, making strategic scheduling, consistent performance, and extensive travel essential parts of the journey.
What It Takes To Get There
Behind every competitive run are thousands of miles, countless hours of preparation, and an extraordinary commitment to the sport.
The pursuit requires far more than entry fees. It means hauling horses across the country, maintaining a dependable truck and trailer, investing in quality feed and veterinary care, and keeping equine athletes performing at their best.
Fuel, lodging, equipment, maintenance, and unexpected expenses are all part of the demanding reality of competing professionally.
Every mile traveled and every competition entered is an investment in reaching the ultimate stage.
More Than A Sponsorship
The Road to a Million creates an opportunity for brands to become part of something bigger than a single competition.
Through strategic partnerships, businesses can align themselves with an ambitious professional athlete while gaining meaningful exposure and authentic brand visibility throughout the season.
From rodeo arenas and national events to digital storytelling and social media, each partnership becomes part of a journey defined by dedication, performance, and the pursuit of excellence.